SONIC SDI Opening

The Client.
Sonic is America’s Drive-In. Operating its vast network of franchisees and managers throughout the country, Sonics has established itself firmly as one America’s most beloved restaurant establishments.

The Goal.
This was the third year for Go West to produce Sonics’ National Conference. We knew we had to roll up our sleeves once again to communicate to an audience of franchisees
and managers their vital connection to this iconic company.

The Result.
Sonics’ distinctive “DNA” was on display for three days of high energy, education and inspiration. It’s more than “Tots” and “Coney’s” that keep the customers coming back. In fact every single Sonic employee is the guardian of Sonic’s continued success. After 19 channels of Go West’s trademarked Synchronology™ media and three days of branded content later, we like to think they got the message.

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