The Client.
Essilor of America is the worldwide leader in the ophthalmic industry. Translation – they make sure you and I can see the world around us in stunning 20/20, with lenses engineered to perfection.

The Goal.
To launch the NSM 2009 with a jaw dropping moment and set the stage for three days of breakout sessions and speakers. With the country in the midst of the worst economic climate in decades, Essilor of America wanted to send a message of leadership and vision to an industry desperately searching for clarity.

The Result.
By utilizing Go West’s trademarked Synchronology™ technology, we gave our client just that – a triumphant entry point for Essilor to communicate the strength and promise for the future while entertaining the audience with spectacular show of choreography and media.

<back