The Client.
Essilor of America is the worldwide leader in the ophthalmic industry. Translation – they make sure you and I can see the world around us in stunning 20/20, with lenses engineered to perfection.

The Goal.
To design, script and produce a video that was entertaining, comedic at its core, and most importantly, educational that would be on display during its three-day NSM conference. Ultimately, we wanted the audience to walk away equipped with specific knowledge they could use to sell the product through their own distribution networks.  

The Result
We wanted the audience to experience a true brand encounter. With “Crizal Scratch” we did just that. Scratch leverages the power of animation, creativity, and branding to produce a finished product capable of activating audiences through multiple mediums. So much so in fact, that Essilor invited us back after NSM to take Scratch on the road as part of a 12-city tour we produced later in the year.

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